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Thailand will become a world leader in the innovation and sustainable production of rubber goods and services.

For decades or centuries, the trend has been toward more technology. The advent of the Fourth Industrial Revolution (also known as Industry 4.0) brought with it the next phase in the digitization of the manufacturing sector. However, many industrial manufacturers found themselves unprepared for the disruption it caused to their traditional business models.

In the rubber and plastic industry, the wake-up call came as many manufacturers began to realize the power and potential of Big Data, and that implementing data-driven solutions -- or choosing not to -- could dramatically improve overall agility, flexibility and remove unseen vulnerabilities.

Our cover story, of course, is all about the first green rubber industrial estate in Thailand, L.K. Rubber Industrial City Hub (LK-RICH) which is being developed by Tribeca Enterprise Co., Ltd. Also we had the opportunity to meet and talk to Dr.Luckchai Kittipol, Chief Executive Officer of Tribeca Enterprise Co., Ltd. and Former President of Thai Rubber Association who plays a big role in rubber industry. He recognizes that Industry 4.0 offers myriad benefits, all of which impact an organization's bottom line. It confers unique advantages for the rubber industry therefore he aims to drive LK-RICH to be a smart Rubber Industrial City Hub in the near future.

In addition to our other features, this issue includes report of global styrene butadiene rubber (SBR) market, new polymer material, hot news, rubber technology, special articles and etc.

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